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How do technology trends impact quality?

This was the core question raised by our CEO Janne T. Morstøl, when she this week was amongst the speakers at the Nova Scotia Department of Fisheries and Aquaculture Minister’s Conference 2020.

The event gathered over 800 attendees from all over the world. Its main focus areas were the roles that market, labour and innovation play in the quality of Nova Scotia’s seafood. The mission of the Minister’s conference is to support innovation that can enhance value derived from Nova Scotia’s quality fish and seafood resources. Amongst the topics this year were traceability, analytics and data. 

“These subjects are some of Maritech´s most important focus areas.” says Morstøl. The overarching theme of her presentation Global Technology Trends and the Direct Impact on Quality was related to digitalization and traceability. She discussed how technologies related to Internet of Things, data and machine learning, image recognition and Smart Production can be extremely valuable tools for the industry. One of her examples was king crabs with codes attached, served at the Grand Hyatt in Dubai. Scanning the QR code, delivered to the guest´s plate with the crab, provides information on who caught the crab and when. You may also watch a video of the fisherman/-woman, explaining how long he or she has been in the industry. Personal details will connect you to the source and information on the catch site in Norway.  

“We believe it is crucial to highlight the possibilities represented by new technology. Companies from all of the seafood value chain can improve quality and efficiency through digitalization. One can now make fact based decisions and predictions instead of relying on assumptions. Traceability increases food security and reduces food fraud. Every fish has a story and data can help tell it.”  

Photo: Janne T. Morstøl with Darryll Gillard and Blair Shelton from our North American team  

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